Senior Manager - Performance Marketing

ABOUT SMYTTEN
Smytten is an online platform for premium products and services that aims to enhance the way aspirational Indians discover, interact with, and purchase premium products and services, making the experience more immersive. It’s stated to be India’s first and largest discovery and trial platform that cuts across multiple premium lifestyle categories like Beauty & Grooming products, Health & Hygiene, Wellness and other facilities. Smytten was founded in August 2015 by Siddhartha Nangia and Swagata Sarangi, both graduates of Indian School of Business. Swagata in his last stint headed Business Marketing at Google, and Siddhartha, a FMCG veteran, was a Supply Chain Director at Unilever UK before starting up Smytten. 6 years, 300 employees, 900 brands and over 10 million customers later...Smytten amassed funding of 100 crores led by Fireside Ventures and Root Ventures.

WHAT ARE WE LOOKING FOR?

We are looking at a young digital enthusiast who wants to work in the premium and luxury space. As with any marketing and creative role, there are no set rules or boundaries that you are limited to at Smytten.

JOB DESCRIPTION
Job Title: Senior Manager - Performance Marketing
Job Type: Full-Time
Location: Bangalore

ROLES & RESPONSIBILITIES
● Creating and executing a strong performance marketing strategy & execution plan
● Developing and managing digital prospecting and remarketing campaigns
● Managing multi-million dollar annual budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
● Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
● Identifying and testing new channels to continue to meet or exceed established critical metrics
● Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

SKILLS & EXPERIENCE
Education
● Must have a bachelor’s degree in Marketing, Business Administration, Information Technology or any other related field.
● An equivalent of the same in working experience is also acceptable.

Experience
● Minimum 3 years working experience in the performance marketing domain.
● Working experience in an online business environment building and scaling large acquisition programs that target consumers, as well as experience in media planning across a broad online media mix.

Skills
● Exceptional analytical skills and demonstrate a fluency in acquisition metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.
● Proficiency in optimizing and executing large scale Google Search & Display Ads as well as Facebook Ads, Snapchat Ads, OTT platform ads, Ad-Exchanges like Vserv, Komli, Tyroo, Affle, Resultrix, AdChakra, DSPs like DV-360, MiQ, In-Mobi, Revx, content platforms like Taboola, outbrain, re marketing platforms like Criteo, Adroll etc.
● Capability of determining key metrics, constantly reduce operational costs, and measure the success of performance strategies.
● Ability to mine consumer insights and understand human psychology to come up with and develop creative marketing acquisition tactics that can be applied through all the channels.