Marketing Automation Manager

Ask Yourself

• Are you a passionate and curious go-getter that wants the opportunity to make an impact in a high-growth and fast-paced SaaS company?
• Are you excited about helping nonprofits reach, engage and retain the donors they depend on to achieve their vision for a better world? 
• Does your company have a philanthropic mascot (Blossom the Orangutan) that oversees their 97% customer retention rate and stellar NPS scores? 

If you answered yes to those first few questions then you may be just what we are looking for in our next Marketing Automation Manager!

The Company

• Through acquisition, Kindful and Bloomerang have joined forces in supporting tens of thousands of non profit professionals globally. Our stand-out team of 250+ employees believes in the value of life with a mission, and they take great pleasure in helping passionate charities make smart decisions that help them reach out, grow, and thrive through easy-to-use software. Together, we’ve created the highest-rated fundraising/donor CRM platform on the market and we are excited for the opportunity to add people like yourself to our best-in-class culture. 

The Role

• The primary responsibility for this role is to establish and fine-tune the systems and processes tied to marketing-related measurement and analytics, marketing automation, marketing infrastructure and data management. This role works in close partnership with multiple teams across Marketing, Sales, Sales Operations, Customer Success, Product and Finance. 

Duties/Responsibilities

• Provide insights to the Demand Gen team on campaign performance through a range of metrics and dashboards to help drive pipeline and revenue growth
• Improve the lead-to-revenue process to achieve goals through the funnel; as well as track conversations at each stage of the buying journey across campaigns and channels
• Work in the marketing automation system (Marketo) including the production of assets, integrations, tracking and reporting
• Execute on marketing database strategy to support growth in various market segments
• Maintain processes to support database health and growth, including contact and account enrichment, data hygiene, data quality, data governance and compliance with data privacy regulations (such as CCPA, GDPR)
• Optimize marketing technology stack to help the marketing team drive efficiency in the execution of programs and campaigns
• Partner with Marketing and Sales Operations to track business performance 

What Does It Take

• 2+ years of marketing operations experience
• In-depth experience with building and scaling in a Marketing Automation (Marketo-certified a plus) and CRM (Salesforce)
• Experience in the strategy, design and implementation of the lead-to-revenue process – definitions, stages and statuses, data mapping and syncing and SLAs
• Strong analytic skills with ability to analyze campaign performance data to optimize existing campaigns and channels, identify new opportunities and turn data into actionable insights. 

Benefits 

• Health Insurance: Medical, Vision, Dental, FSA, HSA
• Paid Parental Leave: For time spent with your little one
• 401K with Match: To help you save for the future 
• Wellness: You'll have access to a free subscription to Headspace, a free weekly yoga class taught via Zoom, and a kitchen stocked with snacks and coffee. 
• Time Away: PTO, Flex Days, Volunteer Days, 13 Paid Holidays 
• Equipment: We ship everything to your front door

Location 

This is a full-time, permanent position, either fully remote or based in our Indianapolis or Nashville HQ. We do not offer Visa sponsorship or relocation assistance at this time. 

Registered States

We are currently registered to employ in the following states: Arizona, Arkansas, Connecticut, Delaware, Florida, Georgia, Illinois, Indiana, Iowa, Kentucky, Louisiana, Massachusetts, Minnesota, Michigan, Nebraska, New Jersey, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin

Accommodations 

Applicants with disabilities may contact careers@bloomerang.com to request accommodation in completing an employment application.

Posting Statement 

Bloomerang is an Equal Opportunity Employer. Individuals seeking employment at Bloomerang are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. 

Bloomerang does not accept agency resumes or partnerships at this time.