Email Marketing Specialist

Keka

Posted: 3 months ago

Company Website
https://cutshort.io/jo...
Position type
full time
Job source
Cutshort
Category
programming
Remote
No
Salary
---
Job location
Hyderabad
About

Responsibilities:

  • Develop and execute outbound email marketing campaigns targeted at a specific database in the India, SEA, and ME region.
  • Align marketing and sales in establishing account profiles and target personas; develop and maintain a database of named accounts and contacts to ensure campaigns are targeted to the right people
  • Collaborate with the content team to develop compelling email content, subject lines, and calls to action that drives engagement and generates leads.
  • Manage the email campaign calendar, including scheduling, segmentation, testing, and optimization.
  • Monitor campaign performance metrics such as open rates, click-through rates, conversions, and lead generation.
  • Continuously analyze and refine email campaigns to improve performance and maximize lead generation.
  • Implement and maintain email marketing best practices, including list hygiene, deliverability, and compliance with relevant regulations (e.g., GDPR, CAN-SPAM Act).
  • Stay up-to-date with industry trends and emerging email marketing practices to ensure the company remains at the forefront of email marketing strategies.

Requirement

  • Bachelor's degree in Marketing, Business, or a related field.
  • 1 to 3 years of email marketing experience in B2B SaaS companies
  • Proven track record of generating leads and driving conversions through email marketing campaigns.
  • Familiarity with account-based marketing (ABM) strategies and tactics is a plus.
  • Strong knowledge of email marketing tools, platforms, and best practices.
  • Proficiency in email marketing automation and CRM systems, preferably HubSpot
  • Experience with database management, segmentation, and A/B testing.
  • Excellent written and verbal communication skills with a keen eye for detail.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Strong project management skills with the ability to prioritize and multitask in a fast-paced environment.


Skills:- email marketing, marketing automation, pardot, Mailchimp, Hubspot, B2B Marketing and SaaS

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