Designlab: Head of Growth

About

Headquarters: Remote
URL: https://designlab.com

Designlab is looking for a talented Head of Growth to help us expand our rapidly-growing online education platform. In this data-driven role, your primary responsibility is to own the growth strategy at Designlab and manage the team that executes it. In order to fulfill our mission to empower creators, you will be a key contributor in setting company goals to expand the reach of our programs and increase enrollment in our courses. Through admissions touchpoints, content marketing, paid advertising, email marketing, CRO, and more — your team plays an essential role in helping to achieve those goals.

We're a nimble, product-driven team focused on building the best experience in the world for creative skills training, and thousands of students across the globe have already advanced their skills and changed careers with our help. Our mission is to empower creators to do the work they love, and this extends to our internal philosophy of how we work. Thanks to our best-in-class product with rave reviews, we’ve built a passionate community of students, mentors, and alumni.

In this role, you are responsible for managing and evolving the composition of the growth team/org to scale our current programs as well as new programs that we have in the pipeline. By owning our growth budget, you will work to maximize the ROI on every marketing dollar we spend — this includes everything from paid marketing spend to growth team compensation.

Sound interesting? Read on to see if the role is a good fit for you!

Key Responsibilities:

Strategy

Define the high level growth strategy for both our established programs and any new programs launched
Contribute to our company-level strategy planning process and advise on prioritization of major initiatives from a growth perspective
Own the allocation of our growth budget across internal/external headcount, tools, and paid marketing channels in order to ensure optimal use of resources

Data & execution

Leverage our growth data to measure the impact of our efforts and find actionable insights to inform future strategy
Ensure the successful execution of all functional areas under the growth umbrella through effective leadership, including but not limited to: sales & admissions, SEO, paid advertising, affiliate marketing, email marketing and automations, CRO of the dotcom experience, social media marketing, webinars and events

People Management

Directly manage our growth team, helping them to perform at their best and grow in their careers
Evolve the org structure of the growth team to help achieve our business objectives
Empower the growth team through the implementation and analysis of job descriptions, growth ladders, progress reviews, and engagement surveys within our established structures and cadence
Demonstrate the impact of the team’s work on key product and business metrics

Cross functional collaboration

Work with cross-functional partners to create and achieve company and team-level OKRs through an effective growth roadmap
Support and collaborate with peers to bring growth insights and perspectives to cross-functional efforts
Partner with Head of Design to ensure our brand image is consistent across all marketing channels and that it accurately reflects our brand identity

The Successful candidate will have:

A passion for education, design, and creative work
An analytical, process, and data-driven mindset as well as strong problem-solving skills
A high level of proficiency with using both spreadsheets and third-party tools for data analysis
Strong organizational skills, work ethic, and attention to detail
Genuine excitement about working on the future of education with a small, talented, mission-driven team
Minimum 10+ years experience in growth marketing
Minimum of 5+ years in people management
Exceptional English language skills in both written and spoken communication

Perks

Competitive salary and equity compensation
Team is 100% remote, work where you want
Generous paid vacation policy
4-day work weeks over the summer (“Summer Fridays”)
Health & dental benefits
Life Insurance & long term disability insurance
Up to 2% retirement planning contribution
Choose your own Mac setup
Work with a talented, mission-driven team on a product that’s innovating in the online education space with thousands of paying customers around the world

Next Steps

Apply using the "Apply for this position" button.

We’ll contact you to let you know whether we’re moving forward with your application within two weeks of receiving it.

At Designlab, we know that building a diverse, equitable, and inclusive team empowers our community to achieve beyond the ordinary. We are committed to celebrating our differences as they are core to ensuring that our journey is both unique and powerful.

To apply: https://weworkremotely.com/remote-jobs/designlab-head-of-growth

Designlab: Head of Growth

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