Responsibilities:
- Create / edit blogs, articles, website content and email newsletters for the company
- Create compelling content / snippets for marketing collaterals - case studies, brochures, Whitepapers, product manuals & data sheets, social media etc. as needed
- Conduct competitor analysis, market research, align with SMEs and sales teams to communicate the strategic positioning of the product to customers, partners, and market influencers.
- Articulate the benefits of product features and translate them into customer-facing messaging and product collaterals
- Write clear, persuasive, original copy
- Editing & proof reading content copy written by marketing or technical team
- Use SEO guidelines to create content copy for web
- Analyze content performance and make recommendations on content, to improve effectiveness of web content, articles, etc.
- Provide support to marketing team members on online or offline promotions
- Provide inputs to the graphic design team to create infographics and other product related images/animations
Key Skills and Experience:
- 3 – 8 years of experience in content/copy creation, product marketing for technology audiencesExcellent written skills in English
- Good interaction and communication skills
- Ability to write in a variety of formats and styles for B2B audiences
- A knack for editing and proofreading with good research skills
- Technical writing experience, social media campaign writing experience is a big plus
- Good understanding of IT / technology area is needed
- Graduation in Literature/ Marketing Communications/ Mass Media/ Journalism/ etc. or other relevant fields
- Preferable location – Pune
Skills:- Content Writing, Blogging, Content Strategy, Web content and Web content management