About Applicate AI
Founded by Ex Coke business leaders, we are a Sales-Tech start-up creating future of sales
@ AI. We are already working at scale with top global companies like MARS, SHELL, RB,
Coca-Cola, Colgate, Perfetti, and others across 16+ countries in Asia, Europe and LATAM
What We do
Large CPG Companies lose 12-35% of Sales daily, due to inherent human inefficiencies, and
Store level gaps and opportunities every day. Even 1-2% improvement drives Millions of $ of
“Our MISSION is, to exponentially augment Sales Team’s competency and intelligence
with AI, to drive Sales and Execution at a speed and scale impossible to match by human
efforts. Sales Teams using our AI Platform have an extraordinary and unfair advantage
With our AI Platform for Sales, we are leading two technology interventions that will
redefine the future of CPG sales, by eliminating human inefficiencies:
1. Augmented Intelligence of Sales Teams - with our proprietary product AI Supervisor. [Won
the title of Challengers in NASSCOM AI Game Changers 2021 Compendium, for AI
Implementation at scale and Business impact].
2. Digital RTM to transform the current 100% people dependent RTM of consumer goods
companies - with our E-B2B Platform powered by AI Sales Agent. [Winner in NASSCOM
Retail Tech Challenge, judged by Business and Tech leaders from HUL, RB, Marico and other
Roles & Responsibilities:
• Represent stakeholders
• Scope the system, Elicit project requirements, especially the business requirements.
• Write the project requirements in a clear, concise manner.
• Translate business needs & technical issues
• Manage the project requirements. & lead requirement reviews.
• Create and maintain analysis or domain models for the requirements.
• Act as a communication broker – Works with the project designers and architects to make
sure their designs confirm to the project requirements.
• Work with the test team to make sure the tests adequately cover the requirements.
• Run the User Acceptance tests.
• Post-delivery support till the stability.
Desired Candidate Profile
• Preferred those having experience in B2B product-based organization
• Superior presentation and communication skills, both written and verbal as well excellent listening skills.
• Technical skills required to understand client requirements & developing technical solutions by defining, analysing, and documenting those requirements. should be well versed in data handling part also.
• Flexible enough to mould oneself to work independently or in group as well to be a leader or follower as the situation requires.
• A self-starter. A tenacious individual that is not afraid of taking new initiatives and sometimes rejection.
• Talking & Meeting is second nature for you.
• Your day will consist of high volume calling/ meeting/ e-mailing.
• Passionate about disruptive technologies and eager to learn cool new things.
What’s on Offer
1. Opportunity to work with top professionals and experts in a mission mode, to lead and
contribute to the creation of a Global company.
2. Create value for the customers, engage with top Global brands and CXOs, and help
them experience the Future of Sales.
3. Be a part of Wealth Creation and earn extraordinary financial benefits as a part of ESOP plan, specially designed for high performers. Skills:- Presentation Skills, Communication Skills, MS-Office, MS-Excel, MS-PowerPoint, Project Management, Planning and Business Analysis
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