Senior Executive - Analytics (Business Intelligence)

Role - Senior Executive Analytics (BI)

Overview of job -

Our Client is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Executive Analytics to join us. In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength, so we respect and nurture their individual talent and potential.

Reporting of the role - This role reports to the Director - Analytics.

3 best things about the job:

1. Responsible for data & analytics projects and developing data strategies by diving into data and extrapolating insights and providing guidance to clients

2. Build and be a part of a dynamic team

3. Being part of a global organisations with rapid growth opportunities

Responsibilities of the role:

• Design and build Visualization, Dashboard and reports for both Internal and external clients using Tableau, Power BI, Datorama or R Shiny/Python, SQL, Alteryx.

• Work with large data sets via hands-on data processing to produce structured data sets for analysis.

• Good to Have - Build Marketing-Mix and Multi-Touch attribution models using a range of tools, including free and paid.

What you will need:

• Degree in Mathematics, Statistics, Economics, Engineering, Data Science, Computer Science, or quantitative field.

• Proficiency in one or more coding languages – preferred languages: Python, R

• Proficiency in one or more Visualization Tools – Tableau, Datorama, Power BI

• Proficiency in using SQL.

• Minimum 3 years of experience in Marketing/Data Analytics or related field with hands-on experience in building Marketing-Mix and Attribution models is a plus.