Senior Digital Marketing Executive

Role Senior Digital Marketing Executive

Job brief

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The ideal candidate will have a passion for marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities

·        Assist in the formulation of strategies to build a lasting digital connection with consumers

·        Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

·        Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness

·        Be actively involved in SEO efforts (keyword, image optimization etc.)

·        Provide creative ideas for content marketing and website updates

·        Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

·        Acquire insight in online marketing trends and keep strategies up-to-date

·        Knowledge of WhatsApp Marketing can be an added advantage

·        Salary: 25 K - 30K

Requirements and skills

·        1.5 to 2 years proven experience as Digital Marketing Executive or similar role

·        Excellent understanding of digital marketing concepts and best practices

·        Experience with social media, Google Adwords, WhatsApp Marketing and SEO/SEM

·        Perfect knowledge of web analytics tools (e.g. Google Analytics, etc.)

·        Creative content writing and graphic designing skills can be added advantage

·        Analytical mindset and critical thinking

·        Good communication and interpersonal skills

Must Have Experience

·        SEO On Page/Off Page

·        Google Ads and Social Media Ads

·        WhatsApp Marketing

·        Good communication and interpersonal skills

·        Application Marketing Experience is a must