Salesflow.io: Content Marketing Manager - B2B SaaS

Headquarters: London
URL: https://salesflow.io

• Develop and execute a content marketing strategy that aligns with Salesflow's overall marketing goals and objectives.
• Create engaging and informative content such as blog posts, white papers, guides, e-books, case studies, infographics, videos, and social media posts that resonate with our target audience.
• Collaborate with the marketing, product, customer success and sales teams to create content supporting the buyer's journey.
• Conduct keyword research, analyse website traffic and social media metrics, and adjust content accordingly to improve engagement and lead generation.
• Utilize SEO best practices to optimize all content for search engines and improve our website's visibility.
• Manage the Salesflow blog, including writing, editing, and publishing content on a regular basis.
• Assist the Growth marketing manager in producing the content for the Salesflow community.
• Develop and manage an editorial calendar that ensures a steady stream of content is produced and published.
• Assist the Growth marketing manager with promoting content through various channels, including email, social media, and other digital marketing channels.
• Collaborate with external partners and influencers to create content that reaches a wider audience.
• Monitor and report on content performance, and use data to improve our content marketing strategy continually.
• Lead, develop and support our online community through shared content and engagement strategies

• 3+ years of experience in content marketing, preferably in a B2B SaaS environment or know-how of the Sales sphere.
• Strong writing and editing skills, with the ability to write for different mediums and audiences.
• Understanding of SEO best practices and experience optimizing content for search engines.
• Experience with content management systems, preferably WordPress, and social media platforms.
• Knowledge of Google Analytics and/or Mixpanel.
• Ability to work independently and manage multiple projects simultaneously.
• Strong collaboration and communication skills.
• Worked, developed and grew communities in the past
• Experience in the distribution of content, guest posting, PR, influencers and similar
• English level Advanced or above

• Salary range USD41K to 53K
• 23 days holidays + bank holidays
• Career growth opportunities
• Super fun and friendly team

To apply: https://weworkremotely.com/remote-jobs/salesflow-io-content-marketing-manager-b2b-saas