PR / Marcomm

iMocha

Posted: almost 2 years ago

Company Website
https://cutshort.io/jo...
Position type
full time
Job source
Cutshort
Category
programming
Remote
No
Salary
12 - 14 lacs/annum
Job location
Chennai
About

Responsibility

Devise creative public relations strategies to raise the company’s profile across US and Indian markets.

Develop effective PR campaigns and plans using appropriate strategies, tools and tactics.

Craft (and revisit existing) robust company and product narratives & key messages that are media-friendly and will support company spokespeople for all external engagements.

Come up with comms quarter plans and PR calendars

Organise and drive PR & Media Relations activities with agency and spokespeople.

Be the custodian of the brand’s press office and ensure the same is constantly updated with updated facts and figures, databases, profiles, brand assets, spokespeople images, profiles, etc.

Work with the in-house marketing team to ensure consistency in promoting the corporate, brand and product image.

Organise and coordinate earned media opportunities, including media interviews, email responses and speaking opportunities at events/forums.

Draft/edit, and approve company statements, speeches, press releases, briefers, debriefers and authored articles by ensuring consistency in messaging and high quality of content.

Assess earned and paid opportunities for strategic partnerships and manage relations for the same.

Analyse results and impact of PR & Media Relations campaigns and efforts and creatively prepare performance and impact reports.

Content support Internal Communications and employee engagement campaigns and activities in close collaboration with the Leadership Team, People Org and other internal stakeholders.

 

Requirements

5+ years experience in public relations and/or corporate communications, ideally B2B Tech/SaaS experience preferred.

Preferred to have established relationships with media contacts and demonstrated success with media relations

Experience working with agency and getting favorable mentions on media in a regular basis

Skilled at planning, prioritising and executing in a fast-paced environment with keen attention to detail and accuracy.

Outstanding verbal and written communication with a special knack for telling stories in a clear, intriguing and effective way, and keen attention to grammar.

Ability to draft focussed talking points and content for simple blog posts, FAQs, video scripts and more

A creative mind partnered with the ability to find the best practical solutions

 

 

Skills:- Public Relations, Media relations, Branding, Media planning, B2B Marketing, Marketing, PR events and PR campaign

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