Performance Marketing

Company: Digitalabs – A unit of Laqshya Media Group (www.digitalabs.in)

Department: Paid Media

Position: Deputy Manager- Performance marketing

Role:  NA

Designation: NA

Age: 25-40

Gender: No preference

Experience: 5 years+

Work Location: Sec 4, Noida.

Key Responsibility Area:

The Performance Marketing Specialist is in charge of managing digital efforts across social, search, and display platforms. He will plan and execute paid digital media campaigns, as well as manage optimization and reporting. Our specialist will be critical in ensuring that integrated digital strategies are aligned with the client's objectives, working with cross-functional teams.

• Strategize, execute, monitor and manage campaigns across multiple platforms
• Oversee growth in performance to meet client’s business goals and strategies.
•  Manage the platform’s daily budgets, billing reconciliation and spend pacing in adherence to allocations and desired return
• Map ad formats to advertising objectives
• Manage a test and learn strategy across traffic to drive insight into brand traffic behaviour
• Plan and Optimize landing page testing
• Report on key performance indicators and lead generation initiatives
• Create eye-catching and informative pay-per-click text ads as well as continuously implement text ads – A/B testing, Conversion lifts etc
• Collaborate marketing teams to discover, test data-driven ways to optimize performance
• Build Budget Recommendations & Pitch Decks
• Document campaign evolution to monitor overall performance and identify best practices.
• Present account reviews internally as well as to clients
• Explore new opportunities to grow campaigns more efficiently and effectively
• Test new channels and trends to build credibility, remain competitive and have possess an added value 
• Ensure a data led approach to all activity, creating a clear test & learn strategy

Key Competencies Required:

• 5+ years’ experience working in a fast-paced E-commerce and data-driven environment
• Great affinity with performance marketing and understanding the types of data sources
• A true passion for Media, Analytics OR Automation solutions
• Extremely detail-oriented and organized, able to multitask and meet deadlines
• Proven experience with managing a team of in-house specialists and agencies
• Proficient in deriving insights from data, fluent in slicing/dicing data
• Performance marketing experience highly desirable
• Proficient with Microsoft Excel, Word, and PowerPoint
• Basic technical knowledge is a plus (HTML, reading ASP, PHP code...)
• Knowledge and experience in retargeting/remarketing
• Experience on Amazon search (AMS) preferred. Google AdWords or other marketing/media platforms experience a plus

Salary:

Qualification:

• Graduation in Marketing or any related field

We would prefer candidates who can join us on immediate basis or within a months’ time.