Marketing Manager - User Retention

About SMYTTEN

Smytten is India's largest premium discovery and trial platform which stands on a podium of Top 20 shopping apps on the play store where consumers can enjoy a specially curated online shopping experience hassle-free. One of India’s largest online platforms for premium product discovery & trial. We are the very first Start-up in Gujarat to cross the 100 Crores funding mark this year, with more than 10 million users. We are one of the leading innovators in consumer tech, fuelling the growth of a potentially large D2C market in India that is expected to be a $100 Billion market by 2025. It cuts across multiple premium lifestyle categories like Beauty & Grooming products, Food & Beverages, Health & Wellness, and 10 more categories. The Smytten squad has young enthusiastic minds who give their 100% in breaking all the records across the Globe.

What we are looking for:
We are looking to hire a marketing manager for user retention & engagement activities for our data product team who is passionate about taking up ideas and bringing them to life. We need someone who is passionate about consumer growth and will be responsible for key areas of the customer lifecycle. He/she will be responsible for leading the strategic vision, ownership, and implementation of existing customer communications channels that nurture long-term customer relationships, increase engagement, frequency, monetization, and customer database, and ultimately drive customer lifetime value.

JOB DESCRIPTION

PROGRAM MANAGER – USER RETENTION & ENGAGEMENT

Job type – Full time
Job Location – Bangalore
Working dynamics – Work from the office
Reporting to – Senior Manager of Product Marketing & Management

Job Requirements
-3+ years of work experience in a consumer-facing vertical (Ecommerce preferred)
-Strong analytical skills and data orientation.
-Bachelor’s degree in Business, Marketing or Communications
-Prefer at least 3 years of existing customer marketing experience, ideally with Direct to Consumer websites
-Prefer at least 3 years of experience in WebEngage and MoEngage.
-Experience working with internal and external partners for increasing the lifetime value of customers
-Proven track record of growing and analyzing CRM/retention programs ∙ Strong foundation in cross-sell/upsell strategies
-Conversion-rate-optimization (CRO) experience a plus
-Deep understanding of best-in-class loyalty programs
-Shopify/Ominsend experience a plus
-Thrives in a fast-paced, collaborative environment

Job Responsibilities
-Will be responsible to improve retained users/driving repeat and she/he will sit with a sales target.
-Oversee the growth of our email marketing programs by performing frequent experience testing, along with evolving our segmentation strategy and scaling our loyalty program to create a best-in-class experience for our customers.
-Build, launch, and scale a referral program that rewards and retains our
highest-value and most loyal customers, focused on participation and upward migration.
-Work closely with key stakeholders in creative, marketing, technology vendors, and more to develop and execute initiatives that drive customer loyalty and engagement.
-Optimize site email capture and increase key email metrics from list size and engagement to conversion and sales.
-Develop robust measurement strategies – both at the campaign level – and at the customer segment level, to measure the short-term and long-term impact of marketing strategies.
-Act as the in-house expert on existing customer marketing strategies and industry best practices.

Why is Smytten fun ??
Freedom to execute new ideas with a team of fun and motivated people. ∙ A lot of cross-functional collaboration to understand the big picture of the business and contribute to marketing, sales, and business development functions directly for the delivery of their key metrics.
Getting to work in an environment that focuses on your personal development. ∙ Exposure to a platform that welcomes and appreciates your creativity and hard work.
Regular corporate outings with various interesting outdoor activities. ∙
Experience not just the Start-up culture, but the Smytten Culture.