Manager - Customer Retention & Market Automation

About Role:

As a Customer Retention & Market Automation Manager, you will play a key role in driving & growing our mobile app & website’s engagement and retention metrics. You will be collaborating with Product Managers, Designers, Growth Marketers, Engineers & Customer Success Managers. You will run various messaging experiments on multiple channels like notifications, SMS, Email, Whatsapp.

Our ideal candidate will have strong analytical and problem solving skills, led or managed teams, and have understanding of engagement tools like Moengage, Clevertap or Webengage. We love people who are humble and collaborative with hunger for excellence.

Responsibilities:

• Create omni-channel (push notifications, Whatsapp, In-app prompts, SMS, Email etc) marketing campaigns & journeys based on different user segments to drive user acquisition, activation, engagement & retention.
• Define AARRR KPIs and Optimize them with CleverTap multi-channel journeys by continuously performing A/B tests. Drive increased engagement & retention.
• Be responsible for and own execution, monitoring and measurement of marketing campaigns and their success. Collaborate with designers & Content creators to get graphic/text content.
• Compile regular reports of campaign performance and results, collaborate with analyst to monitor and review past campaigns and journeys.
• Improve new campaigns using data and feedback from existing and previous projects.
• Create detailed and diverse user-segments to identify high, medium & low activity cohorts. Create communication & content strategies to increase the size of high-activity cohorts.
• Analyze website & mobile traffic, create user journeys & campaigns to enable cross-channel product experience and marketing.

Qualification & Requirements:

• Bachelor’s Degree in Computer Science, Engineering or any other related field.
• 2+ years of experience in creating mobile/web application journeys & campaigns on tools like moengage, clevertap etc.
• In-depth knowledge & hands on experience of digital analytics software like Zoho Page Sense, Google Analytics, CleverTap, Branch, Firebase, Facebook Analytics.
• Excellent copy writing skills to produce high quality copies for marketing campaigns and journeys.

Soft Skills:

• Ability to prioritize and manage multiple milestones and projects efficiently.
• Team spirit, good time-management skills, strong communication skills to collaborate with various stakeholders.
• Detail oriented, advanced problem solving skills with customer-centric approach.