Director, Digital Marketing

The Role

Looking to join a high growth, fun company where you can have a huge impact? We are looking for an amazing, data-driven digital marketing leader to own the digital inbound marketing funnel for our company. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing to close those leads into customers, the latter of which sales teams will help you accomplish.

Specific responsibilities include allocating budget across paid, owned and earned media; selecting targets; determining the tactical mix; designing and testing offers and calls to action; and working with execution team members to set goals and measurement criteria. Additional responsibilities include managing external agencies and distributed internal resources, creating demand creation programs "in a box" for sales, and building/managing shared demand creation processes with inside/field/channel sales. Demonstrated ability to leverage the power of digital technologies in B2B SAAS demand creation is essential.

This role reports to Vice President, Marketing Operations & Digital Marketing.

What You Will Do (Not Limited To)

• Oversee the planning, development and execution of digital marketing efforts via web properties, search engine optimization (SEO), search engine marketing (SEM), social media, mobile and emerging online channels.
• Manage corporate web properties to support business objectives (e.g. revenue, qualified leads, brand presence, awareness)
• Orchestrate multi-channel marketing campaigns leveraging SEO/SEM/Paid Social media/Remarketing efforts to drive customer acquisition
• Use digital metrics (e.g. site traffic, visitor paths, and conversion rates) to optimize online marketing spend
• Test the performance of landing pages, special promotions, and content and product placement
• Coordinate with corporate marketing, demandgen, field marketing and communications teams to align online activity with broader campaign initiatives
• Establish program measurement methodology and analyze results in terms of ROI and success criteria (attraction, engagement, qualification, acceleration)
• Set inbound lead goals and measure results
• Oversee media spend and search against performance metrics to optimize results
• Establish closed-loop analytics with demandgen, BDR/SDR/sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

Success Metrics:

• Pipeline creation (north star goal)
• Web site traffic
• Web property engagement/conversion
• Demand waterfall optimization (e.g. new-to-file lead, MQL, SQL, Pipeline Opportunity, Closed Won) and associated efficiency metrics (cost-per)
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Qualifications

• 8+ years of experience in developing and implementing digital marketing strategies, preferably including 3+ years in a B2B SAAS environment.
• Ability to manage team situated across different geographies, multiple projects in a fast-paced environment.
• Proficiency in different digital marketing channels; Hands on experience with Marketo, Google Analytics, SFDC
• Bachelor’s degree in marketing or related field.

Equal Opportunity Employment

Egnyte is an equal opportunity employer and values diversity at our company. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. 

About Egnyte

In a content critical age, Egnyte fuels business growth by enabling content-rich business processes, while also providing organizations with visibility and control over their content assets. Egnyte’s cloud-native content services platform leverages the industry’s leading content intelligence engine to deliver a simple, secure, and vendor-neutral foundation for managing enterprise content across business applications and storage repositories. More than 16,000 customers trust Egnyte to enhance employee productivity, automate data management, and reduce file-sharing cost and complexity. Investors include Google Ventures, Kleiner Perkins, Caufield & Byers, and Goldman Sachs. For more information, visit www.egnyte.com