Content Writer/Research Analyst

Edstellar Solutions Private Limited

Posted: 11 months ago

Company Website
https://cutshort.io/jo...
Position type
full time
Job source
Cutshort
Category
programming
Remote
No
Salary
3 - 4 lacs/annum
Job location
Bengaluru (Bangalore)
About

We are seeking a Content Writer/Research Analyst to join our marketing team. The ideal candidate should have a strong background in content creation and research, with experience in managing different marketing collaterals. The role involves creating compelling content across different formats and channels, conducting research to support marketing strategies, and managing collateral production and distribution.



Responsibilities:

  • Create high-quality, engaging content across different formats and channels, including blogs, articles, social media posts, email campaigns, video scripts, whitepapers, case studies, and product descriptions.
  • Conduct research to support marketing strategies, including competitor analysis, market trends, customer insights, and industry best practices.
  • Collaborate with cross-functional teams to develop and execute content plans that align with marketing goals and objectives.
  • Manage collateral production and distribution, including working with designers, printers, and vendors to ensure quality and timely delivery.
  • Develop and maintain a content calendar that aligns with marketing campaigns and ensures consistent messaging and branding.
  • Monitor content performance metrics and provide insights and recommendations for improvement.
  • Edit, review, and proofread content for accuracy, grammar, spelling, and punctuation.
  • Stay up-to-date with industry trends, content marketing best practices, and emerging technologies to continuously improve content quality and effectiveness.
  • Ensure all content is SEO-friendly, adheres to brand guidelines, and complies with legal and ethical standards.
  • Support other marketing initiatives as needed.


Requirements:

  • Bachelor's degree in English, Communications, Marketing, or a related field.
  • 2-3 years of experience in content creation and research, preferably in a B2B marketing environment.(4lakh)
  • Proficient in managing different marketing collaterals, such as brochures, flyers, presentations, and other promotional materials.
  • Excellent writing, editing, and proofreading skills, with the ability to create content that resonates with target audiences and drives desired actions.
  • Strong research skills, with the ability to gather, analyze, and synthesize information from different sources to inform marketing strategies.
  • Familiarity with SEO, digital marketing, and social media best practices.
  • Experience with content management systems, such as WordPress, Drupal, or HubSpot.
  • Proficient in Microsoft Office Suite, Google Suite, and project management tools, such as Trello or Jira.
  • Strong organizational skills, with the ability to manage multiple projects and deadlines simultaneously.
  • Creative and strategic thinker with attention to detail and the ability to work independently and as part of a team.


Skills:- Creative Writing, B2B Marketing, Proofreading, Search Engine Optimization (SEO), Digital Marketing, Social Media Marketing (SMM), MS-Office, Google Suit, JIRA and Hubspot

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