Content writer

About Samaaro

Samaaro is an award-winning Virtual Event Platform that was recognized as one of the 30 best and most innovative startups in India. It provides a powerful software platform designed to help organizations host scalable, secure, and effective virtual events for a global audience. Samaaro's unique features & versatility allow it to host a variety of Virtual Events such as Virtual conferences, Virtual Summits, Virtual Fairs, Virtual Exhibitions & more.

Job

We are looking for an experienced Content Creator & Marketer with excellent content writing skills who can create, curate and publish content using novel and innovative marketing strategies, which strengthen the market position of Samaaro using online media. A deep understanding on SEO, Blogs, PR, Email Marketing and Social media content will be imperative. The Marketer must assist in the planning, execution and optimization of our digital marketing efforts. You must be tech-savvy and intuitive with great ideas to reinforce our communication objectives.

Skills

•Content writing, copy editing and proofreading

•Publishing content to social media channels directly and via Hootsuite & other services

•Designing, implementing and managing email campaigns through MailChimp and other services

•Create and distribute content across various channels & mediums to generate backlinks and

establish content authority

•Excellent oral and written communication and interpersonal skills

•Excellent organizational skills, including the ability to manage your own workload and prioritize competing demands on your time

•Tech Savvy with updated knowledge on the latest industry developments

•Highly creative with a focus on problem-solving

•High level of initiative and a good team player

•Good data analysis skills

•Excellent presentation skills

•An outgoing and likable personality

•Highly self-motivated

•Result orientated

Responsibilities

•Content Marketing

o Create & curate SEO-optimized content for

▪Blogs & Case studies

▪Website

o Create Sales and Marketing collateral such as Catalogs and Brochures by understanding

buyer intent and communicating our product offerings.

o Manage and optimize web content for ongoing organic search engine results

o Identify key distribution channels for optimized content dissemination

o Generate backlinks for SEO-optimized content to establish content authority

•PR

o Create & curate SEO-optimized content for PR Articles

o Collaborate with PR agencies to ensure relevant company updates get published in the

media

•Email Marketing

o Ideate and implement email marketing strategies

o Implement Marketing automation

•Social Media

o Ideate and implement Social Media marketing strategies

o Increase followers on various digital platforms

•Demand Generation

o Increase website visitors and improve customer retention

o Improve CTR for marketing campaigns

•Research& Reporting

o Research on trending SEO terms to stay fresh in market

o Market Research to analyze latest trends and implement them

o Generate Reports and Analysis on our campaigns to improve lead generation tactics.

•Collaboration

o Work with product team to understand the product and develop content strategies to improve sales

o Work with design team to create graphical content as per various strategies