Title : Social media & Community manager

About the Role

We’re looking for a content marketing & community specialist, to aid our customer retention initiatives across various digital channels. You will take charge of creation and distribution of digital content that will aid our customer interaction, leading to better retention. You will lead brand awareness initiatives, and always have an ear to the ground, to monitor customer chatter to identify opportunities to create and join conversations that engage our audiences. 

Working with the leadership team, you should be able to oversee all marketing content initiatives to drive customer engagement, brand consistency and customer experience. 

We are looking at candidates with an extremely creative mind, preferably but not necessarily with a portfolio of work that is geared towards younger (gaming) audiences. You should have demonstrable creative writing skills and a keen eye towards emerging trends in audience speak. 

What you will do

• Content Strategy and Calendar: Along with the leadership team, develop a validated content strategy aligned with short-term and long-term marketing targets, and plan out execution for the same, across all content formats.
• Community Management : Launch, scale, manage & nurture a thriving community of mobile gamers in India, thereby creating a one-of-a-kind, top class, growing and vibrant Indian gaming community.
• Social Media management :  Along with the leadership team, manage all social channels of the company, leading to rapid growth, better retention and greater customer satisfaction levels.
• Marketing Communications : Manage the company’s marketing communication efforts vis-a-vis email, SMS, notifications, social, blogs and any other required mediums and channels.
• Brand template: Collaborate with the design team to plan and develop a consistent brand template.
• Creative:  Create and publish relevant and engaging content to ideal channels as identified by content strategy.
• Research: Be on the lookout for identifiable trends to increase brand visibility to the audience, and evaluate the same for brand fit .
• Collaboration: Constantly collaborate with influencers and key stakeholders to plan, develop and execute new creative strategies for audience interaction.
• SEO: optimize content according to SEO to increase discovery and interaction.
• Publication: Manage content distribution to digital channels including social media platforms to increase discovery and engagement, aiding growth and retention initiatives.
• Legal: Ensure compliance with local laws as applicable.

What are we looking for?

• Should have at least 2-4 years of content creation & community management experience
• Some knowledge of SEO and ASO
• You should be inquisitive, highly creative and have an edgy, take on the world attitude.
• You should have high agency with regards to being the stakeholder in execution.
• Channel-agnostic when it comes to creativity
• An inclusive team player with a lets-get-things-done attitude
• Have grown a sizeable social media following
• Responsive and decisive. Strong creative intuition that drives decisions
• Experience working with teams & collaborating with other creative professionals
• Strong writing skills. Can craft messaging for different audiences
• [Preferred] Experience nurturing & leading multiple online communities
• [Preferred] Experience working with a consumer brand or started. Experience at a technology product company is a plus

Nice to have

• Passionate about gaming and esports
• B2C Content creation experience for brands 

About SoStronk

SoStronk is a tight-knit team of gamers, storytellers, engineers, designers and trailblazers who are disrupting gaming and esports at scale. We have been a disruptive player in the esports platform space for over 5 years and are now positioned for meteoric growth with the backing of DreamSports.