Chief Creative Director
Location: Worldwide remote, ideally not more than +/-7 hours from CET
Parity is the pioneer in providing the most enterprise-ready and consumer-ready platform of tools and technologies for Web3. Inspired by Founder and Chief Architect Gavin Wood, who himself coined the term Web3 back in 2014, Parity brings together a global team of people who share a passion and purpose for Polkadot, a community that builds on blockchain based technologies a fairer internet where users control their own data, identity and destiny, putting power back into the hands of the individual. Polkadotâs tech stack leverages a new, foundational architecture for this next generation of the web, bringing with it an entire ecosystem of innovation that will shape countless aspects of our lives over the coming decades. Already recognized as one of the driving forces behind Web3, Polkadot has the largest ecosystem of Web3 developers on the planet, and the broadest coverage of institutional investors in the space.
âI think this is a foundational technology change, a new architecture for building an entirely new generation of computing systemsâ¦Itâs as foundational an architecture shift as the ones from mainframes to PCs,from PCs to web, from web to mobile, or from traditional software to AI. Itâs a fundamental shift and building this out is a 25- to 30-year process.â
Marc Andreessen, Interviewed for the McKinsey Quarterly, June 2022
Chief Creative Director - Role overview:
As a key leader in Parityâs marketing team, you drive the evolution of the Polkadot brand and related sub-brands to support our ambitious growth strategy covering a diverse range of markets globally. So far, Polkadot is known as one of the top technology focused brands in the blockchain space. Your assignment is to evolve the Polkadot brand to stand for the Web3 vision, becoming a magnetic force and fuelling a movement, attracting people from within and outside the blockchain world including end users of web3 applications, driving mass adoption.
You will build and grow a world class creative core team that is known for genius deliverables and concepts, working with other teams and our external community.
You bring Polkadot as a flagship Web3 brand to live with campaigns and projects that leave a mark in the fast evolving Web3 technology space, but also attracts end users, potential builders and stakeholders from outside the crypto space.
You have a vision for Polkadotâs brand identity and how it can materialise, mastering the balance between visionary creativity and adherence to brand standards when conceptualising creative concepts that excite our community and the audiences in our digital, social and events execution.
You are responsible for developing breakthrough creative ideas and integrated campaigns that advance the brand through all media. You will also have expert knowledge of digital formats, video production, and brand strategy. This role will collaborate creatively and strategically across multiple disciplines with marketing strategists, designers, producers, content and digital experts, and, most importantly, with external business stakeholders in the community, to bring their marketing plans to life and help them amplifying both the Polkadot and their projectâs brand.
Reporting into the CMO, your responsibilities cover brand management, strategy and art direction for campaigns, visual and graphic design, video/podcast production, motion design.
This is an opportunity for an experienced Creative Leader who is looking for the next challenge in one of the most exciting areas of technology.
Further preferred Experience:
Familiarity with the Web3 and blockchain world, open-source software and communities.
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