Channel Marketing Manager Strategic Partners

Arctic Wolf

Posted: 2 months ago

Company Website
Position type
full time
Job source
Remote ok
Job location
Eden Prairie, Minnesota, United States

Arctic Wolf, with its unicorn valuation, is the leader in security operations in an exciting and fast-growing industry—cybersecurity. We have won countless awards for our excellence in security operations and remain dedicated to providing an industry-leading customer and employee experience.

Our mission is simple: End Cyber Risk. We’re looking for a Channel Marketing Manager to be a part of making this happen.


The Channel Marketing Manager is a self-starting marketer who partners closely with channel partners, channel sales, marketing, and leadership cross-functionally to drive the strategy and execution plan for programs and initiatives that gain partner mindshare, generate partner demand, recruit new partners, enhance the partner experience, and build pipeline and sales opportunities.  

In this role, you’ll work closely with the Director of National Accounts and the National Account Managers to identify high-yield opportunities for each unique partner across partner-facing marketing mediums including webinars, campaigns, digital programs, partner training, panels, and social broadcasts. You’ll be responsible for making Arctic Wolf stand out in a creative and impactful way to stay top of mind with our most productive partners. Additionally, you’ll be responsible for digging into program performance data to identify trends, make recommendations and shape budget allocations that drive business results. 

The ideal candidate Is a self-starter with a service attitude who has exceptional communication and writing skills, a partner-first attitude, and ability to create and launch high-impact programs that yield measurable results.  

Location: Eden Prairie, Minnesota, USA or Remote, USA


  • Work closely with CAM/NAM directors to develop and execute a quarterly channel marketing plan for a dedicated set of partners comprised of partner-facing activity, scalable demand gen, and digital programs that align with channel sales plan to boost indirect pipeline and partner rep adoption  
  • Serve as primary AW marketing liaison for Partner Marketing Managers at our strategic partners 
  • Define and execute a strategy and plan to amplify the partner program and partner experience, activate new partner sellers, and gain mindshare at our national partners through incentives, experiences, and digital programs  
  • Package and promote integrated campaigns and content to strategic partner community; create and maintain scalable means to empower partners to drive demand. Understand needs of top tier partners and tailor content and delivery accordingly
  • Partner with channel comms, product marketing, and sales enablement to shape and develop segment-specific channel product and program launch messaging, communications, and to- and thru-partner tools based on segment requirements
  • Partner with internal Demand Center and Creative teams to manage campaign ticket requests for programs including training, panels, webinars, ads, on-domain landing pages, social broadcasts, and partner training
  • Source, coordinate and fulfill high-end giveaway and rep engagement items to make Arctic Wolf stand out among other vendors with national strategic partner reps
  • Analyze program and platform performance data to identify trends, make recommendations and build quarterly plans that reflect findings to maximize ROI
  • Manage, balance and report on channel marketing budget; adjust spend based on program performance 


  • Bachelor’s degree in Marketing, Business, English or Communications, or related field of study 
  • 5-7+ years proven experience in B2B field or partner marketing  
  • Experience working for cloud services/security technology company with mid-market focus preferred
  • Comfortable leveraging marketing automation tools and Salesforce to build campaigns and track performance
  • Must be willing and able to travel up to 20%, namely to Channel Partner events
  • Exceptional organizational, prioritization and project management skills; communicates status and escalates needs with clarity and ease and proposes solutions
  • Deep channel acumen and knowledge of channel go-to-market, partner business models, partner profitability, and channel engagement best practices; deep understanding of marketing/sales funnel as it relates to the channel and methods by which to accelerate and impact pipeline
  • Exceptional writing skills with the ability to drive deep understanding and inspire action 
  • Strong analytical skills; ability to pull and review reports, extract actionable insights and make recommendations; demonstrated ability to incorporate metrics into a process of continuous improvement
  • Excellent and polished interpersonal and communication skills, both written and oral
  • Manage and report on budget; prioritize spend based on business need and performance data
  • Fully adept in tech stack required to generate and deploy campaigns and measure effectiveness including marketing automation, CRM and PRM 
  • Commended ability to build effective working relationships with sales leaders, sales team members and the partner community; demonstrates positive aggression and confidence asserting decisions 


At Arctic Wolf we’re cultivating a collaborative and productive work environment that welcomes a diversity of backgrounds, cultures, and ideas to make our teams even stronger as we grow globally. We’ve been named one of the 50 Most Innovative Companies in the world for 2022 (Fast Company)—and the 2nd Most Innovative Security Company. This is in addition to consecutive awards from Top Workplace USA (2021, 2022), Best Places to Work - USA (2021, 2022) and Great Place to Work - Canada (2021, 2022). 


Arctic Wolf recognizes that success comes from delighting our customers, so we work together to ensure that happens every day. We believe in diversity and inclusion, and truly value the unique qualities and unique perspectives all employees bring to the organization. And we appreciate that—by protecting people’s and organizations’ sensitive data and seeking to end cyber risk— we get to work in an industry that is fundamental to the greater good. 

We celebrate unique perspectives by creating a platform for all voices to be heard through our Pack Unity program. We encourage all employees to join or create a new alliance. See more about our Pack Unity here.  

We also believe and practice corporate responsibility, and have recently joined the Pledge 1% Movement, ensuring that we continue to give back to our community. We know that through our mission to End Cyber Risk we will continue to engage and give back to our communities. 

All wolves receive compelling compensation and benefits packages, including: 

  • Equity for all employees
  • Flexible time off, paid volunteer days and paid parental leave
  • RRSP and 401k match
  • Training and career development programs

Arctic Wolf is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law. Arctic Wolf is committed to fostering a welcoming, accessible, respectful, and inclusive environment ensuring equal access and participation for people with disabilities. As such, we strive to make our entire employee experience as accessible as possible and provide accommodations as required for candidates and employees with disabilities and/or other specific needs where possible. Please let us know if you require any accommodations by emailing


  • Conducts duties and responsibilities in accordance with AWN’s Information Security policies, standards, processes and controls to protect the confidentiality, integrity and availability of AWN business information (in accordance with our employee handbook and corporate policies).
  • Background checks are required for this position.

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